Developed a visual identity for a new organization at Rutgers called Beauty & Brain that aims to connect students to opportunities in the beauty industry, offering leisure & professional events.
This brand aims to foster inclusive spaces for individuals of all backgrounds through a gender neutral color palette of green tones. As creative director and co-founder of the club, Van produces social media and marketing assets while overseeing the design committee.

Through this organization’s reach, they have partnered with Miss New Jersey, Flower Knows Makeup, Scarlet Arts Rx, Her Campus, and more, simultaneously motivating students to achieve their professional goals.

Included below is the brand concept: